THE PERFECT WORLD PRINCIPLE
About Perfect World Principle
World changing ideas & people!
Perfect World Principle was founded in 2011 after a carreer-long search for the insights, wisdom and methods that help people and businesses to move beyond the beliefs and conventions that make it almost impossible to fundamentally innovate current business structures. The key turned to be 2 fundamental paradigm shifts. Companies need new level of thinking that sees reality in dilemmas (two sides of the same coin) instead of problems to solve (with new problems). And companies need a new level of acting that is based on a simple, though world changing, organizing principle that is able break through complexity and give new energy, focus and direction to your organization, business, marketing and communication.
Perfect World Principle is the breakthrough strategy system that incorporates all the knowledge, wisdom, methods, processes and talent needed to give your business & people the new level of thinking & acting to become a ‘world changing business’ by being strategic on a daily basis.
Do you want to know more about the Perfect World Principle and be part of World Changing Business, please contact us: david@perfectworldprinciple.com
Who founded Perfect World Principle?
David Smith. 1974. Creative director and co-founder of Perfect World Principle with a wide experience in advertising and brand and business innovation. David started Perfect World Principle to give companies a new reality of progress that is not based on good-bad dilemmas but on creating truly new and sustainable paradigms around growth and business.
Some facts:
- Founder and owner of David Business Creatives.
- Creative director / partner at MORE advertising
- Copywriter creative at PPGH/JWT
- Musician since forever.
Jenny Elissen. 1960. Founded NewGenes Business Innovation Network after a very successful career as strategist and managing partner at several large advertising companies. Jenny has also been active as a board member at several NGO’s and operates as an investor and business angel. She started Perfect World Principle to help redefine growth towards prosperity and abundance.
Some facts
- Founder / owner of Newgenes Business InnovationNetwork
- Board member at several non profit organisations like Asilia, Plan International, Habitat for Humanity and Fairsupport
- Former managing partner at TBWA/Campaign Company
‘Mijn gevoel is dat de vernieuwingsgraad, het business development beleid, lang niet altijd de rol speelt binnen marketing die het zou moeten spelen.’
Perfect world Principle is ready to transform itself with the commercial and business development powers of Jeroen Kraak!
Vanuit de liefde van vaders en moeders hier, dochters overal ter wereld uit laten groeien tot sterke vrouwen. 
Don't fight your innovation dilemmas, fool them. This is the subtitle of the book 'Perfect World Principle', written by Jenny Elissen & David Smith. It challenges you to see sustainable innovation of business, marketing and communication from a completely new perspective: it helps your company find what you want to create instead of solve in this world by fooling limitations instead of fighting them. The book was launched on July 4th 2011, so you can get your copy right now.
