Perfect World Reality
Case: beslist.nl January 12, 2011
From a comparison website to the preventor of bad bargains.
Beslist.nl is a comparison website from the Netherlands that had been struggling with its business model for quite some years. They were very dependent on Google for their traffic and therefore business. In order to create a boost in brand awareness and direct ‘hits’ we decided to find a brand story that would mobilize people around a vision instead of just around finding the best price. During a Perfect World Process we found out that the real reason this company was in this world was not finding the best price for consumers. It was in fact preventing people from their online ‘bad bargains’.
The dilemma was surpassed by creating a new societal role as a guiding principle to mobilize consumers. This role was translated into several products and has become the successful guiding principle within the company.
The challenge.
How do we create autonomous brand credibility and market position in a ‘marketplace’ that is controlled by Google?
The dilemma.
Sticking to our ‘unsafe’ business model vs the unsafety of creating a new one.
The breakthrough.
The realization that beslist.nl is not a comparison website, but the preventer of bad bargains for consumers. This gave beslist.nl a new societal role as a guiding principle for creating new create campaigns, business models, products and internal motivators in a new reality of progress. Success was no longer based on making money alone, but on how many bargains they could prevent from happening among consumers. Beslist.nl created new kpi’s and business model beyond money and thus overthrew the dilemma.
‘Mijn gevoel is dat de vernieuwingsgraad, het business development beleid, lang niet altijd de rol speelt binnen marketing die het zou moeten spelen.’
Perfect world Principle is ready to transform itself with the commercial and business development powers of Jeroen Kraak!
Vanuit de liefde van vaders en moeders hier, dochters overal ter wereld uit laten groeien tot sterke vrouwen. 
Don't fight your innovation dilemmas, fool them. This is the subtitle of the book 'Perfect World Principle', written by Jenny Elissen & David Smith. It challenges you to see sustainable innovation of business, marketing and communication from a completely new perspective: it helps your company find what you want to create instead of solve in this world by fooling limitations instead of fighting them. The book was launched on July 4th 2011, so you can get your copy right now.
