Perfect World Reality
Case: Ecologic Republic February 8, 2011
From a supply chain to a production community
Challenge
How do we create a new, sustainable and honest supply chain structure for the production of fashion?
Dilemma
Known and safe supply chains versus new and ‘unsafe’ business models.
New key perspective.
A supply chain as we know it essentially feeds dishonesty and disparity.
Perfect World Shift. From a sequential supply chain to a worldwide cooperative production and consumer community.
Perfect Reality
Fully ecological life circle.
Sustainable production ‘plug in’ for brands.
Co-owned business community with equal added value spread.
Shared consumer brand as co-label for other brands.
‘Mijn gevoel is dat de vernieuwingsgraad, het business development beleid, lang niet altijd de rol speelt binnen marketing die het zou moeten spelen.’
Perfect world Principle is ready to transform itself with the commercial and business development powers of Jeroen Kraak!
Vanuit de liefde van vaders en moeders hier, dochters overal ter wereld uit laten groeien tot sterke vrouwen. 
Don't fight your innovation dilemmas, fool them. This is the subtitle of the book 'Perfect World Principle', written by Jenny Elissen & David Smith. It challenges you to see sustainable innovation of business, marketing and communication from a completely new perspective: it helps your company find what you want to create instead of solve in this world by fooling limitations instead of fighting them. The book was launched on July 4th 2011, so you can get your copy right now.
