Perfect World Reality
Case: Ecologic Republic February 8, 2011
From a supply chain to a production community
Challenge
How do we create a new, sustainable and honest supply chain structure for the production of fashion?
Dilemma
Known and safe supply chains versus new and ‘unsafe’ business models.
New key perspective.
A supply chain as we know it essentially feeds dishonesty and disparity.
Perfect World Shift. From a sequential supply chain to a worldwide cooperative production and consumer community.
Perfect Reality
Fully ecological life circle.
Sustainable production ‘plug in’ for brands.
Co-owned business community with equal added value spread.
Shared consumer brand as co-label for other brands.