Perfect World News
PWP for Gulpener: De Vrije Brouwer September 17, 2014
On monday September 15th 2014, the new Perfect World Principle Strategy for Gulpener Beer has been released to the world. It is called ‘De Vrije Brouwer’ (Dutch for: The Free Brewer) and it redefines Gulpeners’ independence as the key to the unique quality, mentality and market position of Hollands’ best beer brewery.
We are very proud of the results!
Read all about the Perfect World process in this article (dutch): De Vrije Brouwer 
‘Mijn gevoel is dat de vernieuwingsgraad, het business development beleid, lang niet altijd de rol speelt binnen marketing die het zou moeten spelen.’
Perfect world Principle is ready to transform itself with the commercial and business development powers of Jeroen Kraak!
Vanuit de liefde van vaders en moeders hier, dochters overal ter wereld uit laten groeien tot sterke vrouwen. 
Don't fight your innovation dilemmas, fool them. This is the subtitle of the book 'Perfect World Principle', written by Jenny Elissen & David Smith. It challenges you to see sustainable innovation of business, marketing and communication from a completely new perspective: it helps your company find what you want to create instead of solve in this world by fooling limitations instead of fighting them. The book was launched on July 4th 2011, so you can get your copy right now.
