Perfect World News
New at PWP: the perfect person! August 26, 2014
Perfect World Principle is growing!
Besides exciting new clients and associates, we now welcome a very talented, energetic and inspiring young woman as the new backbone for our content strategy and project management: Astrid Pots! We are very happy that she is joining the perfect world! She will introduce herself.
Hi there! I’m Astrid Pots!
And since last week I am proud to say; I joined the Perfect World. Besides taking care of social media, (online) marketing and PR, I will also assist Jenny and David in all their ultimately creative sessions. Together, we will make the Perfect World even bigger!
I have already participated in a series of inspiring PWP sessions for a large bank, even before starting my new challenge. Immediately, I felt that the Perfect World is not just words on paper (although the book is also great off course) but it actually is achievable through stretching your creative potential, energy and courage by bragging, disagreeing, lying and having fun with each other. “Humor and lightness can break the rules and conventions we have set for ourselves and the world in a way that the thinking mind could never do!”
From law to world changing business!
After my law studies, I went to Berlin to be with my German man. I discovered that working in Law wasn’t for me, and in Berlin I found a job as Marketing Assistant. I learned a lot about (Online) Marketing, Project Management, and Social Media. After 3 years I came back to Amsterdam, and actually studied Marketing. Co-creating perfect worlds, is what I will be doing from now on. I am looking forward to creativity, interesting people to meet, inspiring news, breakthroughs and above all: fun!
Nice to meet you!
Astrid Pots
P.S. I wouldn’t be starting it off right, if I wouldn’t ask you to:
Please follow Perfect World Principle!
‘Mijn gevoel is dat de vernieuwingsgraad, het business development beleid, lang niet altijd de rol speelt binnen marketing die het zou moeten spelen.’
Perfect world Principle is ready to transform itself with the commercial and business development powers of Jeroen Kraak!
Vanuit de liefde van vaders en moeders hier, dochters overal ter wereld uit laten groeien tot sterke vrouwen. 
Don't fight your innovation dilemmas, fool them. This is the subtitle of the book 'Perfect World Principle', written by Jenny Elissen & David Smith. It challenges you to see sustainable innovation of business, marketing and communication from a completely new perspective: it helps your company find what you want to create instead of solve in this world by fooling limitations instead of fighting them. The book was launched on July 4th 2011, so you can get your copy right now.
