Perfect World News
First PWP OPEN: Tuvunu December 2, 2014
We are proud to announce; the first Perfect World Principle OPEN has taken place!
In an intense pressure-cooker session of 4 hours that we called PWP OPEN, all participants pretended together in a small group that they were working for Tuvunu.
What is PWP OPEN?
In our journeys we met many entrepreneurs with great worldchanging ideas that deserve a worldchanging strategy. We also met a lot of people that want to learn more about our Perfect World Principle strategy system. In PWP OPEN we combine these two.
In other words; We give a starting entrepreneur a ‘Perfect World’ for free, and invite participants with different backgrounds, interests and functions to attend. Our first PWP OPEN was held last week on the 25th of November, with entrepreneur Anniek Gielkens from Tuvunu. We gathered to all together think, brag, pretend and lie about future plans of the start up. In short: Perfect World Principle is ‘OPEN’ for participants to finally get an insight and a clear idea about how we create world changing business.
Our first case: Tuvunu
What is Tuvunu? Tuvunu is a totally natural drink, a Greek mountain tea made from Seriditis. Very healthy, no added sugars, interesting taste. How to put this Greek drink on the Dutch market?
Tell me more about the PWP OPEN for Tuvunu.
During the session, we pretend that we are all employees of the company Tuvunu. A week before the session, everybody had filled out a short questionnaire with 3 questions, on the basis of which we extracted a few dilemma’s and limiting believes. These were the working basis for the session; and after some Tuvunu tasting and inspirational input about other new natural and sustainable brands, we let the disagreeing and the pretending start! Very interesting and useful ideas came up, because we all used our full creative capacity with Perfect World Principle. Out of all this exploding creativity, David Smith and Jenny Elissen subtracted the most useful ideas for Tuvunu to use.
In short..
The first Perfect World Principle OPEN has taken place. And unfortunately, YOU missed it. But, don’t be sad! We would be mad if we wouldn’t organise another one soon. You can take part in the next one, as participant or as ‘case’. Just let us know you are interested, by connecting with us!
‘Mijn gevoel is dat de vernieuwingsgraad, het business development beleid, lang niet altijd de rol speelt binnen marketing die het zou moeten spelen.’
Perfect world Principle is ready to transform itself with the commercial and business development powers of Jeroen Kraak!
Vanuit de liefde van vaders en moeders hier, dochters overal ter wereld uit laten groeien tot sterke vrouwen. 
Don't fight your innovation dilemmas, fool them. This is the subtitle of the book 'Perfect World Principle', written by Jenny Elissen & David Smith. It challenges you to see sustainable innovation of business, marketing and communication from a completely new perspective: it helps your company find what you want to create instead of solve in this world by fooling limitations instead of fighting them. The book was launched on July 4th 2011, so you can get your copy right now.
