Perfect World News
Rob Besseling: associated hero September 8, 2014
As of September 1st, Rob Besseling has joined Perfect World Principle as our new associate partner. We are thrilled that he will be creating ‘world changing business’ with us.
No strategy day, but PWP breakthroughs days!
Rob: ‘I feel a real strong connection to Perfect World Principle. This is an era of transformation. And that calls for new entrepreneurship within big companies and for people who have the ‘guts’ to face a new reality and who are willing and able to really change things’. Perfect World Principle sees enormous opportunities for companies that are about ‘inventing future’ instead of ‘solving short term problems’.
We have developed a new ‘breakthrough days’ program that is designed to help companies find transformations of the organisation, business models, innovation and communication in only 2 days. So instead of having strategy days with more of less the same output as last year, we ask companies to invite Perfect World Principle to facilitate the breakthrough days that lead to new space, direction and energy to grow. PWP already helped companies like Volkswagen, Gulpener, Albert Heijn, SNS Bank, RLVNT and Plan Netherlands to find the breakthroughs towards their new reality of progress. Rob: “My personal experience with PWP is that a magic combination of ‘fooling reality’, creativity and group dynamics guarantees amazing new insights. I will be helping PWP clients not only to find their breakthroughs, but also to make them work in everyday business reality.’
Rob Besseling in person
Rob Besseling (1970) is a business strategist with a strong background in finance, sales, marketing and general management. He was a director at Coca-Cola and worked for different corporates as a (managing) partner of Branddoctors in the recent years. He is able to see potential and perspective in people and organisations. And he loves to work with organisations and people to let them feel, see and grab their potential and let them flow. His corporate background helps to translate this potential in a strategic agenda which provides guidance to become strategic on a daily basis and to make sure it really happens. Rob is a strong believer in the power of tribes. In the power of people who believe that transformation is possible, believe that they can free up their potential.
Your own PWP Breakthrough days?
We are looking forward to your email or phone call to get to know you while having a breakthrough cup of coffee: connect!
Please follow Perfect World Principle!
‘Mijn gevoel is dat de vernieuwingsgraad, het business development beleid, lang niet altijd de rol speelt binnen marketing die het zou moeten spelen.’
Perfect world Principle is ready to transform itself with the commercial and business development powers of Jeroen Kraak!
Vanuit de liefde van vaders en moeders hier, dochters overal ter wereld uit laten groeien tot sterke vrouwen. 
Don't fight your innovation dilemmas, fool them. This is the subtitle of the book 'Perfect World Principle', written by Jenny Elissen & David Smith. It challenges you to see sustainable innovation of business, marketing and communication from a completely new perspective: it helps your company find what you want to create instead of solve in this world by fooling limitations instead of fighting them. The book was launched on July 4th 2011, so you can get your copy right now.
